Our Founder – Datin Kelly Hwee
There was a time when my skin reacted so badly that the doctor told me — “You must stop using all skincare.”My face became painfully dry and fragile.That was when I realized: skincare should never be something to fear.
Our Co Founder – Joreen Lau
I used to have skin that everyone admired.
Then aging came — faster than I expected, especially after having kids.
I tried everything. Spent thousands. Nothing truly helped.
So we built KEIA.
A brand that Built for women who deserve something gentler, simpler, and actually worth trusting again.
Our Co-Founder – Christina TLL
Years in R&D taught me one thing —
skin doesn't need more products, it needs the right one.
Every KEIA formula is carefully developed, tested, and held to laboratory standards; approved by MOH.
Because behind every bottle is a team that genuinely cares about what goes on your skin.
Perfected by science. Made with heart 🤍